Build a Purpose-Driven Strategy Backbone
Start by defining why sustainability matters for this event, then translate that purpose into specific targets like waste diversion, emissions per attendee, and local sourcing. Clear outcomes focus effort, align partners, and simplify decisions when tradeoffs inevitably appear.
Build a Purpose-Driven Strategy Backbone
Host a kickoff with venue, caterer, exhibitors, sponsors, and volunteers to co-create commitments. Early alignment surfaces constraints, inspires creative solutions, and prevents last-minute compromises. Ask each partner for one ambitious pledge and one practical quick win.